People have lives, and you're not the only thing in it. When you go at them in your social marketing with empathy, with sympathy You give them permission to be themselves. And then you make that line between trustworthiness tighter, strongerd. The sale goes quicker. So one really super easy way to do that is to think about time zones. As a smaller company, it's much harder to get people to actually click any content because they don't trust you yet. But it's very easy to get them to share. That's all i want you to do.