AB 304: Don't Burn Trust to Get Attention with Seth Godin
All Business with Jeffrey Hayzlett
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Marketing in a Post-COVID Era
This chapter discusses the shifting landscape of marketing after the pandemic, focusing on consumer search for meaning and authentic engagement. Case studies illustrate the need for marketers to connect with specific audiences rather than rely on traditional tactics. Additionally, the conversation delves into the role of personal branding, effective communication, and the importance of storytelling in shaping marketing strategies.
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