Prospecting for a scrappy startup with Suraj Sampath
Outbound Squad
00:00
How Do You Personalize Your Marketing Campaigns?
Keep it simple for yourself. Stick to one persona and only go after those personas for a week or a day, whatever works for you. I think we can over complicate it and really think a how we need to put all this extra stuff in there to impress this person when they have no idea. That is what you are doingu the currency you are trading for is time and attention,. And when you have when, yo, when you're able to capture that, it's, that's what'stat.
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