Rishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.

In our conversation we dive into:

• Self-awareness as a superpower
• Intuition versus empirical data
• Delegation and installing your operating system into a team
• Busyness, laziness, and essentialism
• Specialization and the pursuit of excellence
• The placebo effect, gossip, and evolutionary psychology
• External and internal realities
• Consumerism and ethical marketing
• and much more...

Connect with Rishi:

• Website: frictionless-commerce.com
• LinkedIn: @rawatrishi
• Subscribe to Rishi's channel on YouTube

 Music by Kirby Johnston – check out his band Aldaraia on Spotify