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2min chapter
Proving the link between advertising and profit
The WARC Podcast
Navigating Marketing Challenges and the Urgent Need for Updated Insights
This chapter delves into the difficulties marketers encounter in justifying their strategies while highlighting the necessity of a new study on marketing effectiveness. It underscores the impact of updated benchmarks and the pandemic's effect on ad performance, aiming to provide a holistic view of return on investment in today's landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode