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21min chapter
Promoter 101 # 41 - Ticketmaster’s David Marcus, Legendary Manager Peter Katsis
Promoter101
Ticketmaster's Continuous Innovation and Challenges
This chapter explores Ticketmaster as a mature and successful company, discussing their ability to operate at scale and adapt to changes. It highlights advancements in their platforms and upcoming innovative offerings. The chapter also delves into the challenges faced by Ticketmaster, such as ticket scalping, and their mission to improve the ticket-buying experience for fans and artists.
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