
Why Is It So Hard to Innovate? (Hint: There’s a Better Way) (with Alexander Wennerberg)
The Product Manager
00:00
Fostering Creativity through Structured Idea Management
This chapter explores the significance of managing ideas effectively by addressing various challenges and opportunities to enhance creativity. It advocates for a systematic approach, beginning with prioritizing challenges and engaging a diverse group of individuals in idea generation. Additionally, innovative brainstorming techniques, like associating unrelated elements to problems, are discussed alongside evaluating ideas based on technological feasibility and user requirements.
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