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RV173 - Expert Session: Signal-Based Pipeline Architecture with Crissy Saunders and Charlie Saunders

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CHAPTER

Optimizing Lead Management and Conversion Rates

This chapter explores strategies for optimizing lead management and improving conversion rates by focusing on true buyer signals, effective lead nurturing, and lead qualification methods. It also discusses the benefits of using Salesforce over Dynamics for mature businesses and the potential of integrating systems for streamlined data flow.

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