How to Make Reading More Easier

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The unit of change you highlight is habits. Can you define what a habit is and share some of the maxims that you've come up with regarding habits? Yeah. The way I define habit is its behavior you do quite automatically without deciding, without deliberating, without thinking very much. And people can form habits quickly and easily. Looking at creating habits or any type of lasting change, I've distilled the keys to habit formation down into two statements. Number one is help yourself do what you already want to do. Fog maxim number two is help yourself feel successful.

Whether you want to read more books or exercise more regularly, BJ Fogg has good news. “Habits are easier to form than most people think,” he says, “If you do it in the right way.”

As the founder and director of Stanford's Behavior Design Lab, Fogg has devoted much of his career to researching human psychology, motivation, and behavior. According to him, habit formation isn’t a product of simply doing something over and over again. “It's not a function of repetition,” he says, “it's a function of emotion.”

As Fogg discusses with host Matt Abrahams in this episode of Think Fast, Talk Smart, bringing our behavior in line with our goals is easier than we think — we just have to know the emotional levers to pull.

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