Fee: I grew up in a household where at least my dad really liked to work on the house. He alsa doesn't really have any formal training, but he's just passionate about creating a nice home. When we won with wood, you know, i definitely only used a hand saw to start. But years later, you get more comfortable to use a power saw. And that's a really big scary move for you. The thing that was really successful for us was showing that on line, that this is our first time using this, and we're going to show you how it's not so scary. It really made feel more accessible to people out there as well.
YouTubers Kelsey MacDermaid and Becky Wright – better known as The Sorry Girls – have always had an affinity for production. When they met as film students back in 2010, little did they know that the DIY videos they were creating for fun would eventually lead to full-fledged careers co-founding and leading their own media company. But building to where they are now, with over 2 million subscribers and counting, didn’t exactly come with a blueprint…
This week on How I Built This Lab, Kelsey and Becky talk to Guy about pursuing the uncharted territory of a YouTube career, their philosophies on navigating brand deals, and their take on growing a business in the creator economy without compromising on values.
Check out The Sorry Girls on YouTube and try your own hand at DIY: https://www.youtube.com/c/TheSorryGirls/featured
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