Forget 87.5% of Your Marketing. Here's Why.
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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What Is the Least Uncertain Option?
The first step is to identify one undeserved segment. Then come up with a value proposition for that specific category. The cor is the intersection of what your cor segment care about the most and what you do best. And it's something that is painful, like a bleeding neck problem, right? It's either about surviving or thriving.
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