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FP&A and product-led growth at Adobe

FP&A Today

CHAPTER

Owning the Outcome: The Role of FP&A

This chapter discusses the importance of the FP&A role in contributing to a company's growth, the differences between financial planning and reporting (FPNR) and financial planning and analysis (FPNA), and the rewarding aspects of strategic analysis. It also explores the guest's experience leading a finance team supporting a product-led growth-based product at Adobe and how they reimagined financial planning using product-led growth as a strategy.

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