Mastering Crisis is Everything: Jeff Jones of H&R Block, Uber, Target
Wisdom From The Top with Guy Raz
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From Ad Guy to Marketer: Navigating the Evolution of a Career
The chapter follows the speaker's journey from starting in the ad business, overcoming rejections to joining Leo Burnett, and transitioning to a marketer role at Coca-Cola. It highlights the shift in focus from just advertising to broader marketing aspects like pricing, product development, and distribution. The speaker also shares insights on leading GAP through a transformative phase focusing on product relevance and retail experience to drive growth.
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