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Work Smarter Not Harder by Biohacking Your Health with Dave Asprey

Better! with Dr. Stephanie

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The Effect of Diet Soda on Fitness

This is a human behavior and it's a distributed system phenomenon. The equilibrium where you make the most money is this business model. You tell people that your product solves a problem when it causes the problem. Go to the gym six times a week and pay for each session and you're always struggling. It doesn't work. Oh, let's give you some kale and wonder why it never works which means you maximize your spend. So I just believe in humans. I believe we're smart. We don't like to waste our time. And unless you're getting results, you're gonna be running as hard as you can. That's my bet on upgrade labs.

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