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E085: AppLovin and TV ads

OPERATORS

CHAPTER

The Evolution of Advertising in Gaming and Digital Platforms

This chapter explores the effectiveness of advertising within gaming environments, highlighting how interactive ads capture user attention more effectively than traditional formats. The discussion contrasts the advertising strategies of major platforms like Meta with newer competitors, examining their audience engagement and revenue potential. By analyzing consumer behavior and media consumption trends, the speakers provide insights into the future of digital advertising and brand visibility.

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