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E9: Lessons from Bezos, Selling Outside of Tech, and Fostering a Culture of Innovation

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CHAPTER

The Importance of Diversifying Away From Tech

Gloria Borger: I'm always wondering, it's like you're thinking about addressable market. How important is it to diversify away from the tech slice of salespeople? She says if our roots are in tech, then we're going to expand beyond tech slowly. Borger: It's not because the value proposition won't be there for non technical members.

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