How Do You Get More Focused on Your Target Market?

When you're trying to reach out and close deals across multiple geographies, the message just isn't resonating. And being able to limit the scope and get hyper-focused on the type of customer you're going to go after obviously has its benefits. It's really hard to figure out who to focus on, which vertical, which geography, which type of business, right? So how did you figure that out? I've seen this over and over again when somebody has a product that can potentially help all sizes of customers in numerous verticals across multiple geography. Hopefully there's going to be some nuggets here that maybe somebody who's struggling with that similar type of issue today can think