The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 478: How to Move Upmarket and Serve Multiple Customer Segments at the Same Time with Square's Global Head of Sales, Ashley Grech

The Official SaaStr Podcast: SaaS | Founders | Investors

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Product Marketing and Sales on the Go to Market Front

To these new customers, you want a target continuation on the go to market front. To empower your team with colleagues that know your space that you're to move into,. That they're familiar with the pain points that you're trying to solve for and can speak a lingo and reach those customers. It really requires close collaboration between product marketing and sales. But what i mean by packaging is t the rapping. So how are the features assembled together? Do you have to sort of reassemble them in different packages in order for it to be relevant to a larger customer?"

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