Driving the Digital Flywheel at Target, with David Glaza, Founder & CEO of Retail Media Agency DIGITS
Unpacking the Digital Shelf
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How to Be a Successful Brand in 2023
Most of target's digital sales are happening within like a five mile bubble of the store. We've really grown a lot of brands businesses by pushing and overlaying media sort of in that way, and then be able to actively manage them more. The biggest push for something that just isn't up on it yet is into third party media. That's taken hold more in the last year or two.
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