
718: From a $3,000 investment into nearly $1 billion in lifetime sales (with Brian Gottlieb)
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Innovative Sales and Community Engagement in Home Improvement
This chapter explores the unique sales and marketing strategies in the home improvement industry, focusing on lead generation and customer co-production. It highlights community-driven initiatives like 'Windows for Cause' and 'Bass for the Brave,' showcasing how charitable efforts can enhance consumer loyalty and business success.
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