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Confessions of a Million Dollar Consultant with Alan Weiss

The Recognized Authority

CHAPTER

Courageous Strategies and the Significance of Trademarking

In this chapter, the hosts emphasize the significance of having the courage to challenge opposing ideas and introduce Sentient Strategy as a powerful approach for short-term strategies. They also explore the concept of 'No Normal' and the necessity of unique perspectives. Additionally, they delve into the topic of trademarking, discussing its role in legal protection, distinctiveness, credibility, and intellectual property sales.

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