3min chapter

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Marketing web3: Audience, Community, More

a16z Podcast

CHAPTER

The Chaos of Web2 Marketing

Web3 marketing is a two-way street that it's democratized. It can look like bug bounties, having the community participate in battle testing your code or meme contests. Web2 marketing is basically an arbitrage that takes place on these third party platforms and you're constantly paying the piper to spin the flywheel of growth.

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