i had one of those experiences on a plane along with two of my colleagues, dug kenrick and stephen newber. We were flying to a sales meeting for the publisher of our book. And we were seated three across, in a row. So i ordered apple juice with ice to stand out. Nr, then afterwards, i think in god shermer, that what of you just an ape? And it's like, ye, actually, i'm just an ape.
In this dialogue, based on the new edition of his highly acclaimed bestseller (over 5 million copies sold in over 40 languages), Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion — explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Shermer and Cialdini discuss: Cialdini’s Universal Principles of Influence and 7 Principles of Persuasion, pluralistic ignorance, free will/determinism, cults, conformity, #BLM, #metoo, antiracism, social justice, and human rights. How rational are humans? Do we default to truth and naturally believe what people tell us? Are we natural-born skeptics or natural-born sheep?