
Episode 62 - Money Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards by Mr X
Insights & Perspectives
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Is There a Limited Time Offer?
If you're selling an impulse item or if the offer is for limited time, tell your prospect to get in touch with you immediately. Don't be abstract. If you deal by phone, come to pick up the phone and call a specific number. So always remember the principles from Robert Caldini's influence psychology principle. Scarcity is an influencing factor when it comes to a buying decision. What is not available, what is not available for a long period of time can increase the perception of the client's belief that the product or service is more valuable.
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