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Auren Hoffman on LiveRamp Lessons, Great Talent, and Contrarian Takes

Open Market

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The EQ vs. IQ Debate in Business Success

This chapter explores the contrasting roles of Emotional Intelligence (EQ) and Intelligence Quotient (IQ) in achieving business success, suggesting that higher IQ may overshadow EQ in many successful individuals. It also addresses the evolving dynamics in business management and sales, highlighting the diminishing emphasis on relationship-building and the growing importance of specialized knowledge.

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