
HOW TO WIN FRIENDS & INFLUENCE PEOPLE - Commented Book
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I Want to See James B. Boynton Again
James B. Boynton's firm had just finished an exhaustive study for a leading brand of cold cream. The prospective customer was one of the biggest and most formidable men in the advertising business. Mr. Boynton explains, I found myself sidetracked into a futile discussion of the methods used in the investigation. If I had not dramatized to him the fact that I really wanted to see him, I would probably still be waiting for an appointment.
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