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The Aggregation of Marginal Gains
The British cycling team dominated the road and track cycling events at the 2008 Olympic Games in Beijing. Bradley Wiggins became the first British cyclist to win the Tour de France. The next year, his teammate Chris Froome won the race; he would go on to win again in 2015, 2016, and 2017. Brailsford had been hired to put British cycling on a new trajectory.