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Michael Zipursky - Selling Consulting Into Large Organizations in 2023

Ditching Hourly

CHAPTER

Four Principles for Selling Into Organizations

Alex Hillman: I have four principles, ideas, themes. They're really the kind of advice or talking points that we've been sharing with clients quite a bit. The first is focus. Now's a great time to look at your product and service offerings more closely. This is not the time to do unprofitable work or to take big chances.

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