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2min chapter
Metascience 101 - EP5: "How and Why to Run an Experiment"
The Macroscience Podcast
Exploring Multi-Armed Bandit Strategies in Experimentation
This chapter explores the multi-armed bandit method in marketing experimentation, highlighting its ability to maximize performance based on real-time feedback. It contrasts traditional methods focused on finding the best option with a dynamic strategy that allocates resources to the most promising programs.
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