Michael McQueen reveals the keys to persuading even the most stubborn minds.

— YOU’LL LEARN —

1) Why data and evidence don’t change minds.

2) How to sell change to anyone.

3) A surprising way to make people more agreeable.

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— ABOUT MICHAEL —

Michael McQueen has spent the past two decades helping organizations and leaders win the battle for relevance. From Fortune 500 brands to government agencies and not-for-profits, Michael specializes in helping clients navigate uncertainty and stay one step ahead of change.

He is a bestselling author of ten books and is a familiar face on the international conference circuit, having shared the stage with the likes of Bill Gates, Dr. John C. Maxwell, and Apple co-founder Steve Wozniak. Michael has spoken to hundreds of thousands of people across five continents since 2004 and is known for his high-impact, research-rich, and entertaining conference presentations. Having formerly been named Australia’s Keynote Speaker of the Year, Michael has been inducted into the Professional Speakers Hall of Fame.

• Book: Mindstuck: Mastering the Art of Changing Minds

• Book website: Mindstuck.net

• Website: MichaelMcQueen.net

— RESOURCES MENTIONED IN THE SHOW —

• Book: On Being Certain: Believing You Are Right Even When You're Not by Robert Burton

• Past episode: 124: The Science Behind Trust and High-Performance with Paul Zak

• Past episode: 746: How to Foster Deep Connection and Influence with Zoe Chance

• Past episode: 780: How Minds Change and How to Change Minds with David McRaney

• Past episode: 862: How to Create and Choose Better Solutions with Sheena Iyengar

— THANK YOU SPONSORS! —

• Storyworth. Give a personal gift from the heart this holiday season at StoryWorth.com/awesome

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