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14min chapter
#176: April Dunford – How self-publishing a book exploded her client service business.
Creator Science
Transitioning to Consulting and Finding the Right Clients
April Dunford discusses her transition from the corporate world to her own consulting business, focusing on product positioning. She shares her struggles in finding the right business model and emphasizes the importance of recognizing when something isn't working. April and her team discuss their approach of filtering out bad clients and only accepting those that align with their expertise, leading to higher-quality customers and positive word of mouth.
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