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Building the First Aviator Nation Store
In this chapter, they discuss how the first Aviator Nation store was initially meant to be a one-off and a place to sell clothes. They talk about how the store was financed and how the founder built it with the help of family and friends. They also describe the unique aesthetic of the store, with the founder's personal belongings and vintage furniture. The chapter concludes with the founder reflecting on the emotional experience of the store's grand opening.