#17: Deon Olivier Discusses Fuel Loyalty, Health Insurance Loyalty and Propositions for Financial Services Loyalty
Let's Talk Loyalty
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The Importance of Shared Value
Dion: I love that figure of impacting 100 million people. The CEO very much seems to believe in, I want my customers to be healthy and live longer. It's a really nice thing to have as a shared objective. So not only do Discovery make this commitment, but they also provide their customers with wonderful tools to achieve those goals. And again, from what you've shown me in the past, Dion, I know what they also do is they give their members and customers a really clear evaluation of their own health performance.
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Transcript
