Insights from a Google Ads Liaison
Ecommerce Playbook: Numbers, Struggles & Growth
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Optimizing T-ROAS in Digital Advertising
This chapter examines the complexities of using Target Return on Ad Spend (T-ROAS) in digital advertising, focusing on the balance between budget constraints and performance goals. It underscores the necessity for clear communication of business objectives and the importance of foundational strategies like proper tagging and clean data. Practical insights are provided on navigating the evolving landscape of digital ads, especially concerning branded search and smart bidding strategies.
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