The Importance of Social Heuristics in Culture and Imitation

Social heuristics are extremely important and imitation is one. These heuristics in the social contact define us. They're also glued to emotions. So trust your doctor is highly emotional, basically a risk your own life. We did not evolve to deal with risk. That's an unusual situation. Many of my fellow researchers still don't take heuristics seriously. I often struggle about what single heuristics would bring you through the day if you just follow one? Could it be imitate what your peers do? It's something that's desperately needed.