3min chapter

Think with Google Firestarters cover image

How to lead successful cultural transformation, with Lloyds Banking Group's Tanya Evans

Think with Google Firestarters

CHAPTER

Navigating the Challenges of Measuring Cultural Change

This chapter explores the challenges of quantifying organizational culture and introduces a comprehensive measurement strategy that includes surveys and listening activities. It emphasizes the importance of data analysis in connecting leadership communication to employee sentiment and customer outcomes.

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