with Jamie Oliver
The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
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Implementing Public Health Campaigns through Sugary Drinks Tax
The chapter examines the successful implementation of a sugary drinks tax in Britain, detailing the challenges faced, the industry's response, and the positive impact on sugar consumption. It emphasizes the importance of allocating tax revenue to benefit children, tracking its usage, and transitioning to a social business model. The discussion revolves around advocating for public health campaigns, strategic partnerships, and influencing policy decisions for the betterment of society.
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