How to find what to automate

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“People think automation sounds hard. But If you do automatic bill pay, direct deposit, an email autoresponder, you're automating.” — Joe Casabona, casabona.org

Chances are all of us writing newsletters could benefit from some more automation. It can save us time and energy so we can focus on creating Insanely Valuable Content™️.

But what should we automate—and how?

So we brought on our favorite automation expert, Joe Casabona, to break down simple, creator-friendly automations that save time, reduce mental load, and make newsletters and online businesses run smoother. 

Joe shares the automations he uses in his own business, why you don’t need to be “techy” to build them, and how small workflow tweaks can free hours every week.

KEY TAKEAWAYS

• Why automating parts of your newsletter doesn’t have to be complicated
• The simple automation Joe uses to welcome new members with a personal touch (and a dopamine hit).
• The 3-step checklist to figure out if something should be automated.
• The four building blocks every automation is made of—and how to combine them for powerful systems.
• A sneaky automation cheat sheet Zapier page no one talks about.
• How to automate personalized follow-ups for subscribers—without being creepy.
• The underrated platform Joe’s doubling down on for audience growth.
• How automation can actually increase your human connection with subscribers.
• Why creators should start small: Joe’s rule of thumb for the “one automation everyone should build first.”

LINKS MENTIONED

• Casabona.org/growth
• Joe on LinkedIn
• Joe's YT Channel
• Joe's podcast
• Zapier.com
• Zapier Apps
• Make.com
• Bonjoro.com
• Join a community for newsletter creators: Growth In Reverse Pro 
• Get The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.
• Want your newsletter roasted? Submit it here. 
• Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Substack
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

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