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4min chapter
Twitter’s $5M Master Plan To Win Back Creators From Threads (#139)
Marketing Against The Grain
Twitter's Creator Program Is a Flash in the Pan
Kieran: Do you think this Twitter creator program is a flash in the pan to disrupt attention away from threads and shift the narrative? He says if it's going to drive Twitter's long-term success, look at what other brands have done. Kieran: TikTok, Instagram, YouTube are all very much like broad consumer led like mass appeal with video as part of their growth. "Twitter is not going to succeed because it is not a strong personality led growth platform," he says.
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