AI Machine Learning Modeling - The iPhone 14 Has Some Newer Features and Is It Going to Take Over?

I think technology advances are amazing and it's almost hard in some ways to keep up with them because they are moving so quickly. Yannes as you've been working maybe with with various clients across different industries have you seen any commonalities in terms of the organizational mindset or foundational changes that organizations are having to make now that we've moved from specifically your platforming enabling them to analyze odor and fragrance on a much deeper levelMuch more objective level what are those sort of organizational or foundational changes you've you've seen in common across some of the organizations that you've worked with?