Practical AI AI adoption in large, well-established companies
Oct 26, 2022
Mary Fischer-Mullins, Senior Director at Cox Automotive, and Yanis Caritu, Chief Software Officer at Aryballe, dive into the transformative role of AI in established companies. They discuss how AI is shifting from skepticism to implementation, especially in the fragrance and automotive industries. The focus on digital olfaction technology reveals fascinating insights into scent's impact on consumer experiences. They also highlight challenges in data quality and the essential mindset shifts needed for successful tech integration.
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Pandemic's Impact on Cox Automotive
- Mary Fisher-Mullins discusses how the pandemic dramatically accelerated Cox Automotive's shift to digital platforms.
- This rapid change pushed them to innovate and integrate AI for better customer experiences.
Evaluating Emerging Tech
- Mary Fisher-Mullins highlights the importance of evaluating emerging tech like odor sensing for readiness, applicability, and repeatability.
- She emphasizes the need for a trustworthy and consistent digital experience.
Digitalizing Odors
- Yanis Caritu explains how Aryballe uses AI to create tangible odor fingerprints.
- Building a large database is time-consuming but crucial for associating measurements with chemical properties and sensations.