4min chapter

The Game w/ Alex Hormozi cover image

Max Client Value Extraction | Ep 172

The Game w/ Alex Hormozi

CHAPTER

How to Upsell Your Car Insurance

CNN's John Sutter and his wife took a trip to the U.S. for their honeymoon. While they were there, he found himself being upsold on everything from insurance to gas. The process was choreographed so that people would get what they wanted when they needed it. But in reality, many of these "upsells" don't make any money at all. They're just an attempt to sell you something by making your life harder.

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