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Creating a Shorthand That Can Be Created Very Quickly
The strategist has to think about that like, we're a little bit with our business partner saying, how is this thing going to work when you hire us tomorrow? Like, i always want a client to feel like, if i hire these guys tomorrow, they know what to do. Sometimes it's templets, sometimes it's kits. It also might be, let me show you a work in progress brand architecture to show you how this thing is going to work.