The Multi Threaded Commercial Strategy

The idea that a, the fundamentals on how by s want to engage with their suppliers. Has changed. May be driven by the expectations that are set with how consumers engage in b to c business. But there's really an expectation where m, as i engage with a supplier, i want a seamless experience and i want to interact over multiple different channels. So we think of that, and we call it the multi threaded commercial strategy.