Out of the Comfort Zone cover image

A Radical New Way to Negotiate with Barry Nalebuff

Out of the Comfort Zone

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The Data Exercise of What Is It Worth?

"Most of your comp and benefit people inside large organizations would very much respond positively to that kind of debate," he says. "I like asking, where are you least flexible rather than where are you most flexible? And then when they tell me where they're least flexible, guess what? Don't ask for that." 'If I can increase those metrics by X in the coming year, that should be worth, I don't know, something to you,' CEO adds.

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