The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

332: Piano: Pivot or Persevere? How a SaaS Startup Found Success - with Trevor Kaufman

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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Are You Still Betting on Publishers?

We want to help digital publishers and keep working on the business model for digital content. We still have not, I feel like we're still scratching the surface on the fundamental problem of helping media companies be successful in a world where platforms are taking so much of the money away. So definitely we want to keep working in that sector. But secondarily, and also importantly, we have lots of clients in other industries who use our analytics platform. There's just a ton of opportunity out there at the scale we are to compete more aggressively with companies like Google or Adobe in the tech space.

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