In episode 75, we delve into the unique journey of 'When in Rome' wine with its founder, Rob Malin.
We discover how challenging traditional wine packaging led to innovations like bag-in-box and paper bottles, driven by the brand's environmental commitments.
Rob shares insights on the complexities of entering the UK market, the impact of bottom-up and top-down strategies, and the importance of local versus national listings.
We talk about the crucial role of premium retailers like Waitrose in their growth, the financial hurdles faced by new brands, and the potential of cross-category competition in alcoholic beverages.
Time Stamps
00:00 Introduction to the Maffeo Drinks Podcast
01:04 Welcoming Rob Malin: Founder of When in Rome Wine
02:09 Exploring the Wine and Spirits Industry
03:57 The Rise of Canned Alcoholic Drinks
07:37 The Story Behind When in Rome Wine
13:05 Challenges and Strategies in the UK Market
17:32 Innovative Packaging and Environmental Impact
26:56 Building a Brand in Supermarkets
28:16 The Importance of Rate of Sale and Distribution
41:19 Conclusion and Final Thoughts
About The Guest: Rob Malin
About The Host: Chris Maffeo
