The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 600: Founder Confidential with HubSpot Founder and CTO Dharmesh Shah, & Founder and Executive Chairperson Brian Halligan

The Official SaaStr Podcast: SaaS | Founders | Investors

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Product and Customer Focused?

We invested a lot early in sales and marketing. And the product just wasn't there. It took about 10 years in before the product got really legit and we were proud of it. Instead of putting that into other types of marketing or even customer success, you intentionally put it into product. Orted into product. But that's what you have to do, right? So the product spent 50% of, did you double product spent? We went, we did the exact opposite thing of what you're supposed to do.

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