The Revenue Formula cover image

3 levers of customer growth (with Dan Steinman, Chief Evangelist at Gainsight)

The Revenue Formula

CHAPTER

The Importance of Customer Success in Driving Growth and Reducing Churn

This chapter explores the significance of customer success in driving growth and reducing churn. It discusses the authors' experience in writing a book on customer success and highlights the role of customer success in shaping the category and driving the customer success movement.

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