In this special episode of the Ecommerce Playbook Podcast, Luke Austin takes the reins and brings in two of CTC’s top-performing growth strategists—Lacie Geary and Brian Sakansky—for a deep dive into what it takes to build and execute a forecast with precision.
You’ll get a rare look under the hood at CTC’s Profit System, including how we:
Set and execute daily client-level forecasts for revenue, spend, and contribution margin
Think about tradeoffs between efficiency vs. volume
Use planning tools like the Spend aMER Model, Day-of-Week Effect, and Creative Demand Model
Track forecast accuracy by strategist, with Lacie and Brian leading the way
Identify and respond to signals in real-time that influence media allocation
Use product-level reporting to guide decisions at the SKU and creative level
You’ll hear specific client examples from the home goods and apparel space, plus commentary on how inventory, product mix, and creator content factor into hitting (and sometimes beating) forecasted targets.
Show Notes:
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